Twitter has a reputation of being a fruitless marketing trend. If used in the right ways, there are ways to make it worthwhile for your business. Twitter provides a free means for people to find out about you and increases traffic to your website. It gives you the opportunity to show your company’s personality. Also, brevity is the way of the web, which is one of the reasons Twitter makes sense, because each post is limited to 140 characters. Setting up and maintaining a Twitter account is not a time-intensive process, so why not give it a try?
Here are some tips to make Twitter a success for you:
- Find your unique voice.
This is what will keep people coming back to your Twitter page and will get people following you It seems like everyone from the restaurant down the street to your grandma has an account, so you should figure out a unique approach to make your Twitter page stand out. - Don’t tweet about every little thing.
People won’t be inclined to follow you if you tweet, for example, about each thing you eat every single day, unless perhaps you’re a dietitian and have a very interesting diet you share with your clients. This leads us to the next point of advice. - Tweet regularly.
Find a balance between too many and too few tweets. You don’t want to be forgotten, but you don’t want to be taking over someone’s entire twitter feed page. Depending on your goals, once or twice every few days should be sufficient. - Give some substance.
Make your posts informative,interesting, educational, etc. You could tweet a compelling quote you heard, a statistic you saw, or a clever use of something in your industry. - Follow others.
To establish your twitter account, you’ve got to make connections. Also, you may get inspiration for how to approach your Twitter from other people’s posts. The most important thing to remember is that Twitter is a SOCIAL media tool. The goal is to create conversations with people, thereby building strong customer relations and a real sense of credibility. - Brand continuity.
Twittter allows minimal visual editing, but you can use what they offer to your advantage. You can insert a background and include an image or logo. Have your designer create a background for your Twitter page. Check out these unique approaches to twitter background designs for some inspiration. - Keep everything connected.
You can program your tweets to show up on your Facebook page, LinkedIn page, and blog. Also, promote your Twitter on your website with a twitter badge or widget. People visiting your website that have a Twitter can instantly add you.
Twitter can be confusing at first, but by following these tips, you’ll be sure to make it worth your while.
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